Take Care of Your Best Source of Business FIRST

The number one source of business for the top-producing agents in the country is repeat and referral business through their spheres of influence. It makes sense to get a system in place now that ensures regular follow-up with your most important people. Top producer Judy Markowitz of Flushing, NY, calls these people her VVIP's (Very, VERY Important People).

The simplest method I know of that really works is to call your sphere quarterly and mail at least monthly. Mailing can take on a variety of forms, from added-value postcards that offer people discounts on local services or even free items (top producer Janet Parsons sends a card at Valentine's Day for each person to get a free rose when they visit a local florist), to an e-newsletter with market updates and useful tips on preparing a property to show, for example.

When designing the monthly mailings, always keep in mind that the piece must bring value to the consumer. In addition, you may choose to place a call to action on the mailout to get a higher level of engagement with your sphere (e.g., ask the consumer to update their email with you and offer to enter them into a drawing for a dinner certificate or other valuable item).

More challenging than the monthly mailing for most agents is the quarterly phone call. Most people don’t do an Hour of Power daily for the following reasons:
1. They don’t schedule the time.
2. They don’t know who to call.
3. They don’t know what to say.

Break your sphere into manageable bites. If you’re going to call quarterly, then do it over ten weeks and take three weeks off each quarter. This will give you the space to factor in vacation time and not have to worry about the calls getting done!

Steps to making the Hour come together:
#1 – block off time on your schedule each day, Monday through Friday. You may need 30 minutes or two hours, depending on the number of calls you'll be making each day (see #2). Real estate legend Allan Domb is still making 100 calls a day, and he is so disciplined that he can make that happen in 90 minutes when he's focused.
#2 – take the number of total people you have in your sphere (past clients & customers, and best referral resources) and divide those calls first by ten weeks, and then by five days in a week. For example, let’s say your sphere is 500 people. That’s 50 a week, or just ten a day.
#3 – people need to know two things when you call: that you’re still in the business, and that you care about them. Whether you’re leaving a voice mail or reaching a live person, these two items remain key. So anything at all you communicate that lets them know you’re still active in real estate and that you truly care about what’s in their best interests will work.

If you're still doubting your ability to follow through, find an accountability partner to hold you to the commitment.

Coping with Chaos

“I work long days and never seem to catch up. I’m constantly distracted by thousands of things running through my head that need to get done. I’m full of anxiety. Help!”

Many of the clients I coach have experienced this. Let me share a three-step process to bring order to your personal chaos.

Step One: CLARITY. Ask questions that help you become clear on what you want; go deeper into not only your business but also a personal understanding of what’s driving the surface issue. In business you have learned the ‘three-deep’ process for helping clients get to the issue beyond the issue. How about going three deep with yourself? Example: you don’t have the energy to get it all done. What’s impacting the energy? Are you getting enough sleep? How are your eating habits? What sort of physical activity are you engaging in?

Step Two: ALIGNMENT. Focus in on what you’ve gotten clarity on. What resources are available to you to support a change? Identify what your action steps will be as you design a plan of action. Continuing with the same example, you might dedicate one hour, three days a week, to working out (plan of action), and hire a personal trainer (gather resource). You might do 30 minutes of cardio and 30 minutes of strength training each session (action steps).

Step Three: ACTION. In the words of Nike, just do it. Make sure you have accountability. Set benchmarks for progress. Check out a great book on The Power of Personal Accountability written by Mark Samuel.

Finding someone to partner with - be it a paid coach, a peer partner, or even your significant other - in this process will help you reach your goals faster, with adjustments being made along the way as life continues to unfold. Your “coach” will hold you accountable and help you make significant changes.

Team Planning Retreats Support Growth

I had the distinct honor of facilitating the Sanders and Associates Team Planning Retreat on Thursday, January 25.

Talk about a motivated team! Chris and Christine skyrocketed from just over 60 transactions in 2006, their first year in Colorado real estate, to 220 transactions in 2007, and they are setting an ambitious goal for 400 transactions in 2008!

To set the stage, everyone on the team and I read The Five Dysfunctions of a Team by Patrick Lencioni. Only a strong team will survive this reading! It's truly a gut check for people looking to embody true team function.

We spent time identifying core values of the team, established categories for standards, and then jumped into systems creation. We packed more into five hours than most would believe possible.

To ensure implementation, and to outline the next phase in the growth plan, we'll be meeting again the third week of March. Check back for an update on their amazing progress!

Martin Luther King, Jr. and The Dream

I received this quote today from my dear friend Russell Shaw, top-notch agent in Phoenix, Arizona. It was spoken by Martin Luther King, Jr.

"Deep down in our non-violent creed is the conviction there are some things so dear, some things so precious, some things so eternally true, that they are worth dying for. And if a man happens to be 36 years old, as I happen to be, and some great truth stands before the door of his life, some great opportunity to stand up for that which is right... a man might be afraid his home will get bombed, or he's afraid that he will lose his job, or he's afraid he will get shot, or beat down by state troopers. He may play it safe and go on to live until he's 80. He's just as dead at 36 as he would be at 80, and the cessation of breathing in his life is merely the belated announcement of an earlier death of the spirit. He died."

We all have moments of holding back, for whatever our reasons may be. Most of us will find ourselves at a significant crossroads in our life at some point. This fine man was willing to lay his life on the line for what he believed and held dear. Take some time today to reflect on what those things are in your life that mean so much to you, that you cherish at a level you would be willing to die standing up for them.

What level of priority are you placing on those ideals, those people, those items? Check in with yourself and see whether it's time to make some adjustments.